Jewel Paradise

How it worked

We sold bracelets, necklaces and rings through Instagram posts and messages. Many pieces went out on a small printed card with a line on it, like “Friendship” or “Make a wish”, so they arrived ready to give.

I did the parts nobody sees: keeping track of what we had, what had sold and what we'd spent, and making the posts. It was the first time I had kept a set of books for something real.

What it taught me

With ₹2,500 there is no room for stock that doesn't sell. Keeping the books made pricing, margins and inventory feel like decisions rather than textbook terms: every reorder and every discount, like the Christmas sale, had a number behind it.

We wound the store down in April 2024. Over five months we sold more than 200 bracelets, more than 100 necklaces and about 50 rings.